We See You,

Charlottesville and Albemarle County.

Now, Let’s Share Our Story with the World.

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This Isn’t Just a Brand. This Is Our Story.

We’re building a unified tourism brand for our community—one that captures our authentic identity and attracts visitors who appreciate our shared culture, history, and beauty. This initiative emerged from the region’s Tourism Master Plan, designed to enhance quality of life through sustainable, thoughtful tourism.

What You Can Do Here

We’re hosting seven open-to-the-public town halls, delivered in multiple languages, hosted across Charlottesville and Albemarle County in July. Join your neighbors, share your thoughts, and hear from others.

Find a Community Meeting

Want to help spread the word? Access more information and campaign materials here.

Download the Media Kit

What’s this all about? Who’s running it? Where will the input go? Find all your answers here.

Learn More About the Project

Your voice matters

Whether you’ve lived here your whole life, just moved in, or come and go, your perspective helps shape the story we tell the world.

Upcoming Community Events

Thank You for Participating in the Defining Us Workshops

In July, we hosted seven Defining Us community workshops throughout Charlottesville and Albemarle County. These meetings were open to all community members, with multilingual support and options to attend online.

Please check back for additional ways to make your voice heard or reach out to us!

Contact

Real People, Real Charlottesville

We’re not building a brand around a skyline.
We’re building it around you.

FAQ

This is a regional branding initiative led by the Charlottesville and Albemarle County Convention & Visitors Bureau (CACVB) and facilitated by Charrette, a creative agency that specializes in community-driven work.
Branding isn’t just about tourism. It impacts economic development, local pride, how we attract talent and events—and how we see ourselves.
Everyone. All backgrounds. All neighborhoods. All ages. All experiences.
Learn about the Project Team here.
Absolutely. Every survey response, town hall conversation, and community comment will be thoughtfully reviewed. While we can’t capture every detail, your feedback will directly shape how we build this brand—ensuring it genuinely reflects Charlottesville and Albemarle County.

Quick Links

Meet the Project Team

Upcoming Events

Contact Us

Media Toolkit Download

FAQs

Enter your contact information below. We'll reach out with news, updates, keep you informed, and ensure you're among the first to see the new brand as it begins to takes shape!

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Disclaimer: This community branding initiative is led by the Charlottesville Albemarle Convention & Visitors Bureau (CACVB) and Charrette Agency, originating from the region’s Tourism Master Plan. It is not affiliated with the local government of the City of Charlottesville or Albemarle County.